Many of us can never get naturally brown simply because we are concerned about the damage the sun can cause to our skin. And that’s always a good attitude; health should come before beauty. But doesn’t a girl want to have it all? The key is to cheat a little with the help of cosmetics such as bronzers and self-tanning lotions!

medium skin

Bronzing Powder adds radiance and vitality to pale skin. But many do not know how to use these products for optimal results; how to apply bronzer, how much product to use, and which shade is the right one? The upcoming information in this article is going to answer all those questions.

How to find the right shade

  • A good starting point is to choose a bronzer that is no more than one to two shades darker than your natural skin tone. If you have light skin tone, you should choose the shade that’s really sheer to begin with to make it look natural. The easiest thing is to choose the lightest shades of bronzer. Those with all fairest can easily select darker shades of a base powder instead of bronzer to achieve the same effect. Choose a compact powder that is one to two shades darker than your skin and apply with thin layers. Start small and add it up little by little for natural-looking finish. It is better to apply several thin layers of bronzer than one thick which may look muddy.
  • If you have a medium skin tone, you can choose from a greater range in shades of bronzer. Go for shades like bronze, copper and terracotta. Avoid the brightest colors that will make your skin look gray and washed out.
  • Dark skin types look great with bronzers with metallic effect or shimmer. This will add luminous effects and dimensions to your face and body. It’s best to go for something that has moisturizing properties. Nothing is worse than shimmery powder on flaky dry skin.
  • You also need to take into account that your complexion is the same shade all year round. You may have bronzer in a light shade for winter to add glow to your skin and use a darker one as a blush. In summer you can swap them up by using the dark one as bronzer (since you naturally will get darker), and use the lighter shade of bronzer as highlight. Nothing will go to waste here so feel at ease to invest in one light-colored bronzer and one in a darker shade that you can use all year round.

Matte or shimmer?

  • Bronzing Powder comes in both matte and shimmery versions. As everyday makeup during the day the matte bronzer can be the most ideal, while the shimmer can be nice in the evening and to parties. If you have a lot of fine lines and wrinkles, it looks best with matte variants, since shimmer tends to enhance wrinkles or large pores. If you have pimples or blemishes you should also be careful with bronzer with shimmer, as the shimmer tends to highlight imperfections and flaws.
  • Bronzing Powder can be applied over foundation to smooth out the nuances of the skin. In summer you can skip foundations altogether and just use bronzer. Just make sure to go for the right texture as described above.

How to apply bronzer:

  • There is one important rule: Do not put on the bronzer all over your face. Just dust it on where the sun naturally hits; the forehead, the nose, the cheekbones and chin. You can also sculpt and slim down your face by using a kabuki blush just below the cheekbones. The trick here is to such in the cheek to make hallows and that’s where the dark powder goes to create an illusion of depth.
  • Apply the bronzer in daylight for the most natural-looking finish.
  • What you should invest in the most is the brush. You can use a kabuki brush, powder brush or a flat, wide brush; this depends on what you feel most comfortable working with.
  • Use circular motions. Keep it light, and add a little powder at a time. It’s easy to apply too much, which can lead to discolored and “dirty” results. It is best to be patient and put a thin coat at a time, until you are satisfied, instead of running in with mass product so had to use makeup remover to remove excess color.
  • Don’t forget to put some color on your neck. Remember that your face does not end at the chin! The bronzer on the neck is nice with little shimmer around the neckline, but not too much.

Bronzer doesn’t protect your skin from sun damage. It is very important to remember that not all the bronzing products contain sun protection properties. Therefore, use sunscreen as well, and make sure that it contains at least SPF 15 if you plan to spend at least 3-4 hours outdoors. This rule applies to the colder months as well.

Author: Claire Mier is passionate in sharing her knowledge in health and beauty. She regularly writes great product reviews for and her recently published article is ‘Unbiased Breast Actives Reviews from Real Users’.

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