Maybelline Fit Me Concealer shade 20 Sand Sable Review !

(Author ~ Sanchita)

I have been thinking of buying the Maybelline Fit Me Concealer for a long time after I was pretty impressed with the Maybelline Fit Me Foundation. The moment I was this on discount, I immediately added it to my cart. This one is a famous dupe of NARS Radiant Creamy Concealer which is pretty much out of my reach. I wanted a brightening concealer as I have heavy dark circles and I need a color corrector anyway. Having used this for few events and occasions, here is my take of the product in question.


PRICE500 INR for 6.8ml

Available in 3 shades in India: 10 Light, 20 Sand & 25 Medium


Packaging – The Maybelline Fit Me Concealer comes in a slender packaging which has the see through functionality. It is further accompanied with a black long screw cap that has the applicator attached. The applicator is of doe foot one which effectively spreads and applies the product, especially underneath the eyes. The product is easy to carry around as it’s completely mess free and light weight as well. It has every details written on it except for the ingredients list.

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Shade – the shade selection is extremely limited as compared to the number of shades that has been launched abroad. The one I picked up is 20sand. Now, the 10 light one is slightly neutral and lighter than the 20sand, although the difference is negligible to the naked eyes. The shade 25 medium is somewhat medium fair. The only reason I have picked is because of the tinge of yellow tone that helps to brighten the under eyes. If you try to use the concealer other than highlighting or brightening, it will end up looking ashy.

Coverage – The coverage of the product is sheer to medium upon layering. It will not cover any dark spot or pigmentation but mere brighten the area. It is best to use the concealer on top of the color corrector. If you are thinking of using it alone, then you would be disappointed. However, if you have light to no-dark circles, this would be a great pick for you.

Texture – the texture of the Maybelline Fit Me Concealer is light and has a thick liquid consistency. Since you apply with the applicator, it won’t slide down much. One of the thing about the concealer is that it blends really well. The best way to blend is to spread it evenly with fingers, using the patting motion. However, you can also use a damp sponge for blending as well. It won’t accentuates the wrinkles and hide the flaws really well. It does not crease immediately and gives you ample amount of time to blend and work on it. It works well on any skin and need to be set with a powder to prevent creasing. The texture and formula is very good and often compared to the NARS Radiant Creamy Concealer.

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Finish – The finish off the concealer is satin matte and once you set with powder, it looks matte. It does crease once you set it properly. It is waterproof and smudge proof for a long time without melting.

Staying power – The concealer stays for a long time, around 5-6hrs on me even in hot and humid climate. It needs little touch with a powder on top and then the longevity is better. Price wise, it is good but since the foundation is so affordable, they could have lowered the price of the concealer a bit.

Overall – The Maybelline Fit Me Concealer is of cream light weight consistency that blend blends really well on the skin and gives a brightening effects when applied on top of a color corrector and has a satin finish on its own. The shade range is a bit restrictive but otherwise it is a great concealer.


  • Well packaged.
  • 3 Shades are available.
  • Brightens the area well.
  • Gives a sheer to medium upon layering.
  • Texture is smooth and blends well.
  • It is a drugstore dupe of NARS Radiant Creamy Concealer.
  • Satin matte finish.
  • Stays for 5-6hrs.
  • Lightweight formula


  1. Sleek light weight packaging and travel friendly.
  2. The shades are well suited for fair to medium skin tones.
  3. It helps to brighten the under eyes a lot.
  4. The texture is very easy to blend.
  5. The finish is satin matte.
  6. Doesn’t accentuate fine lines.
  7. It is waterproof and smudge proof for a long time.
  8. No heavy creasing.
  9. Staying power is 5-6hrs.


  • Poor shade range.
  • More of a brightening concealer than a regular one.
  • Low coverage.
  • Price could have been lower.

RECOMMENDATION – The Maybelline Fit Me Concealer is best suited for fair to medium skin tones for brightening and works well for every skin type with right hydration. I would only recommend if you have light dark circles or want to use it for highlighting.

BnB Rating : 7/10 

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Disclaimer: All products mentioned in this post were purchased.  We are not being sponsored/compensated/paid to write this review and all opinions are absolutely honest by the team. However, each person is born with unique skin type and that’s why we request our readers to test each product before using on their precious skin.

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