We should never judge a book by its cover. The same rules apply when it’s come to picking up products from new brands. Of late, there are so many good brands introduced in makeup, and while they may not have extensive collections like established ones like MAC, Bobbi Brown, and others, their products are top-notch. Also, these brands consist of well-curated products – e.g., if they have a foundation in their line, they have a wide shade range to cater to every skin color’s needs. 

So let’s get scrolling and educate ourselves with these hidden treasures.

UOMA Beauty

A Nigerian-born beauty brand with a rebellious spirit and an extraordinary line of curated products. It is a cruelty-free brand with the tagline ‘Makeup meets Skincare.’ One of their products, ‘Say What?! Foundation’, has groundbreaking 51 shades with cool, warm, and neutral undertones. Apart from that, they also have a line of other products like concealers (about 20 shades), eyeshadow and brow products, lipsticks, and highlighter. If you follow their Instagram handle, you can see the lovely swatches on different skin tones that would definitely help you purchase the right shade for yourself. 

“We celebrate life in all its color and vibrancy”

company quote.


If you have been looking for a brand with quality skincare (at par with luxe brands like Estee Lauder, Farsali, and The Ordinary) and affordable price range, try out Good Molecules – you won’t be disappointed. From cleansing balms, an overnight exfoliating treatment to various serums for different skin types and moisturizers – you are bound to find a product of your choice. Their products are cruelty-free and highly recommended by their users. 

A vegan and cruelty-free brand dedicated just for hair – how amazing is that? The brand is known to use various plant extracts, essential oils and nutrient-packed ingredients, eliminating common harmful components that can damage your hair and scalp. As a result, your hair can balance the moisture from the scalp and the environment and look healthy, strong, shiny, and luscious. Since the products have rave reviews and affordable price tags, you must try out a few of them for yourself.

Another brand dedicated to hair products with their simplified techniques by two experienced hairstylists – Sacha Mitic and Juan Rosenlind. They stress upon the cleansing and nourishment of hair to preserve its natural, healthy, and shiny state. A wide range of shampoos and conditioners have been listed out on their website, and even though they have only a handful of products, every one of them received widespread recognition for quality.


Nabla is an Italian indie brand with high-quality products that have already turned the eyes of various beauty influencers. Having seen the flawless swatches of the highlighters and eyeshadow tutorials on their Instagram, it is undoubtedly one of the winners in the beauty world. In addition to stunning eye palettes, they also have single eyeshadow refills for your collection. 

Which is your favourite brand among all of these?


Want new articles before they get published?
Subscribe to our Awesome Newsletter.

Subscribe to Blog via Email

Enter your email address to subscribe

%d bloggers like this: