When it comes to giving your self-confidence a boost by improving looks, a woman knows makeup is her secret beauty weapon. Created to show off the beautiful features while covering up the imperfections, it’s not surprising why the beauty industry has grown exponentially over the years.
As advantageous as this may be, considering there are all sorts of products available in the beauty stores, it may be somewhat overwhelming when shopping for the essentials as it’s easy to make a mistake. To ensure you spend your money on quality face cosmetics that would truly enhance your looks and improve your self-esteem, you ought to take your time and consider the following aspects as your guiding points.
Avoid Products That Contain Potentially Dangerous Chemicals
One thing’s certain, there’s no lack of makeup brands on the market. And yet, most of them aren’t as good as they seem once you come to know the ingredients. If you care about your beauty, and you want to preserve youthfulness for as long as possible, surely you wouldn’t want to imagine having any nasty chemicals on your face.
Notorious names such as phthalates, parabens, sulfates, formaldehyde, triethanolamine, triclosan, siloxanes, ethanolamine among others are to be avoided. This is because they pose health risks, from causing skin irritation, the unsightly adult skin breakouts, and speeding the aging to the more serious hormone disruptions, impacting the thyroid and the reproductive systems. Some of them even increase the chances of getting certain cancers.
Get Peace of Mind and Results by Turning to Natural and Sustainable Cosmetics
Now that you know what to avoid, you’re probably wondering what to incorporate. Well, if you don’t have time to research the extensive list of ingredients on each product when shopping, you can have your peace of mind investing in face makeup coming from clean beauty brands such as the prestigious Napoleon Perdis, Dermalogica, KORA Organics, Youngblood and Jane Iredale. Opting for cosmetics made of 100% organic ingredients means you’d use products on a daily basis that are free of toxins like parabens, phthalates, fillers and synthetic fragrances, exactly what you need to keep your skin happy and healthy!
And if you care about Mother Nature just as much and you don’t want your beauty habit to be destroying the environment, you should make sure that the brand uses sustainable practices. Being approved by Ecocert is a good sign because it means that the brand sources organic ingredients that come from sustainable farming. Additionally, check whether they have a Fair Trade or a B-Corp certification for good business practices.
While you’re at it, look into whether or not they also reduce their waste by implementing minimal packaging that comes from recycled plastic or biodegradable materials. After all, just like the fashion industry, the cosmetic industry is one of the biggest contributors to landfills, producing over 120 billion units of packaging every year. And if you take into account that the average moisturizer container can take almost 1200 years to decompose, it really sounds frightening.
Some of the brands we already mentioned pay attention to all of this, and they also happen to be cruelty-free to make sure no animals are harmed in the production of their outstanding face cosmetics. In case you’re into vegan makeup and skincare because of how unique they are check whether the brand of your choice uses any animal-derived ingredients.
Find Out Your Skin Type
As we all have different skin types, we require different cosmetics to cover up our different needs. Much like purchasing skincare items for your daily skincare routine, you have to pick your make-up for the face in accordance with your skin. Some of the risks of not buying suitable products include skin allergies, irritation, and rashes, especially for people with dry and sensitive skin, followed by clogged pores and breakouts.
Unless you want to end up spending more on fixing the issues, it’s advisable to check for the skin type a certain product was made for. If you aren’t exactly sure about your type, a little check at home will do. All you have to do is clean your face with a specialized cleanser (make sure it’s mild!), and after half an hour see whether you have any shine on the areas of the forehead, nose, chin, and cheeks.
If you have dry skin, you won’t see any shine, and you’d feel the skin a bit parched and tight, whereas with a normal and combination you’d notice just a bit of shine in these areas. With oily, there’s considerable shine. Being in the know of this would come in handy with choosing the primers, foundations and makeup removers, apart from skincare like serums, moisturizers, and toners.
Don’t Forget Your Skin Tone
Yet another must, it’s impossible to buy adequate face cosmetics, from foundations, concealers and blushes, to eye shadows and lipsticks without considering the skin tone. The reason for this is the undertone you have determines the colors and tones you can work with to avoid any ghost-like and uneven appearance.
One of the easiest ways to see whether you have a warm, cool or neutral undertone is by using the accessories you rely on to add a touch of sophistication to your outfits to test – specifically silver and gold jewelry. People with warm undertones look better with gold, whereas individuals with cool undertones are better off with silver. As for those with neutral, they’re in luck because both silver and gold suit them.
If you aren’t too sure about relying on this when making up your mind on the suitable face makeups, you can also use your “fun in the sun”, i.e. tanning, as a guide. If you have the luck to be able to tan easily, then you’ve got a warm tone, as opposed to cool-toned individuals who burn easily. Do you burn and then tan? You’ve got a neutral tone!
The peachy, brown, golden, coral, amber and mustard yellow are the hues you should go for if you’ve got a warm tone. For cool, you can rock pink, bluish, lightly grassy, cobalt, frosty purples and red hues. As for neutral you know the answer, you can use any of either the warm or the cool!
Try Before You Buy
Though most of the shopping for cosmetics sometimes relies on trial and error, an important piece of advice when trying to make it right is to try before you buy. Since getting the face cosmetics essentials is very personal, and finding the right product depends on your skin type, skin tone, even the skin pH balance and oil content, you’d do yourself a favor if you find the brand or seller that allows you to get testers or samples of the products you’re interested in.
I’m sure you’d agree it’s better to avoid certain problems than treat them! Moreover, this is a perfect solution also for finding the perfect colour match when shopping for foundation, eye shadow and lipstick. Another piece of advice is to check whether the store you get the samples from offers free or paid postage options.